AgroAlimentaria Guanajuato 2022

The Exhibition

Expo AgroAlimentaria Guanajuato, which has been held annually in Irapuato/Mexico since 1996, is one of the most important agricultural events in Central America. Over 120,000 visitors meet over 800 exhibitors from 52 countries on 62 hectares of exhibition space. In addition to the exhibition of domestic and foreign companies from all agricultural sectors, the highlights of the trade fair include field trials, greenhouses and demonstrations of agricultural machinery. The exhibition is accompanied by a comprehensive business program with over 50 conferences.

This year, the Official German pavilion will be organized on the fair. German companies, their subsidiaries and dealers could benefit from attractive conditions of the pavilion such as booth design of high quality, catering on the information booth, separate catalogue etc.

Become part of AgroAlimentaria and meet the entire agricultural sector of the region!

The Market

As the world’s largest exporter of agricultural products, Latin America is known as the “world´s pantry”. Mexico is the third largest exporter after Brazil and Argentina with a volume of 32.5 billion US dollars. With 129 million inhabitants and an area of ​​196 million, Mexico mainly exports avocados, mangoes, lemons, cucumbers, chili peppers and peppers to the USA, Japan and Canada, but also to Germany.

Many large farms in the north are primarily responsible for agricultural exports, while small farms are typical for the center and south – the total number of farms is 4.6 million. In addition to the export products mentioned above, corn, sorghum, beans, wheat and barley are the most popular agricultural plants in Mexico.

Inefficient technical equipment and insufficient innovation lead to a lack of progress in the sector. The demand for agricultural machinery, technologies and agrochemicals from abroad is therefore very high. Digital solutions such as Agrobusiness 4.0, Smart Farming and Precision Farming are also increasingly needed.