Fieldays 2025

The Exhibition

Fieldays is the largest agricultural event in the Southern Hemisphere and, for over 56 years, has annually provided more than 1,000 exhibitors the opportunity to present their innovations, products, and services to over 100,000 visitors, primarily from New Zealand and Australia. The event showcases agricultural machinery and products, horticulture, as well as commercial vehicles, food industry technology, and everything related to aquaculture and apiculture.

The event will take place from June 11 to 14 at the 114-hectare Mystery Creek Event Centre (just a 10-minute drive from Hamilton).

For the first time, there will be an official German Pavilion at Fieldays, organized by the German Federal Ministry for Economic Affairs and Climate Action, with support from the German-New Zealand Chamber of Commerce. German companies, their New Zealand subsidiaries and distributors will have the opportunity to participate in the German Pavilion at favorable conditions.

Benefit from:

• High-quality stand construction
• Lighting and electricity connection at the stand
• Uniform setting design
• An information booth with lounge and catering for your customer meetings
• A listing in the separate “Made in Germany” exhibitor directory and on www.german-pavilion.com
• Organizational support by IFWexpo Heidelberg GmbH before and during the trade show

Registration for participation in the German Pavilion is now open via the following link.

The deadline for registration is February 28, 2025.

The Market

New Zealand covers an area of 268,021 square kilometers and consists of two main islands (the North Island and the South Island) and about 700 smaller islands in the South Pacific. Today, around 5.1 million people live in New Zealand.

New Zealand is rich in natural resources, and the key sectors of its economy include agriculture, dairy farming, forestry, fishing, mining, and tourism. Agricultural production is central to the country’s economy. With a contribution to GDP of 7% (in 2020), the agricultural industry makes up a large part of the country’s tradable economy. The agriculture sector produces large quantities of various horticultural, dairy, and meat products, which are both consumed locally and exported abroad. New Zealand exports primarily to China, Australia, the USA, Japan, and South Korea. Europe accounts for 12% of agricultural exports, with Germany being New Zealand’s second-largest trading partner in Europe, after the UK. New Zealand is one of the world’s largest exporters of dairy products and lamb meat.

As of May 1, 2024, the new free trade agreement between the EU and New Zealand has come into effect. According to the German-New Zealand Chamber of Commerce, Germany is currently the largest trading partner for New Zealand in the EU and one of its biggest investors. Exports to New Zealand currently account for just 0.1% of total German exports, indicating significant potential for growth.

This is expected to be supported through:

• The elimination of all tariffs on German products
• Easier access for German companies to the New Zealand services market
• Increased mobility for businesspeople
• A favorable investment climate

Further information you will receive under Dowlnloads “EU-NZ FTA Country Fact Sheet”.